Learned the hard way that post cards are more of a visual grab amongst all the other visual data that we see. Things like color, shape, and type face can cause a person to stop. Like a display of book covers. Something just causes you to say, “Hey now, what was that I just saw out of the corner of my eye?’ I’m gonna go back and take another look.”
You don’t have to have lots of information on it you just have to have that one word, phrase, of image that causes a person to take action. It can be the oddest thing. Like a gecko.
Or the Twitter avi for One Hour Theater
The image causes a person to pick the post card up and then read the short blurb on the back. A really catchy or inventive image will cause that same person to keep said post card. Put it on the fridge or inspiration board.
I like the colors. They’re bright but not “slap your face” catchy. I like the shape but you might have some confusion with a sale on clothes. The thing is that there’s alot to process in that quick image. Sometime that will get a person’s attention and sometimes so much info will cause the person to filter it out as just TMI to deal with at the time.
My understanding is that you’re a mom. Put a couple of versions of your post card where they can find them and then look to see what catches their eye. No matter what age, we’re all kids when it comes to that “flash image” that draws our attention.
I hope that you aren’t offended by this abrupt comment. It’s why I put it on my blog and not on the comments. It’s just that I had to do my own print adverts way back and found alot of this out the hard and sometimes expensive way.
PS Will you be doing a cost analysis for the post card? I’m curious if this method of advert works.